Diagnostic and Statistical Manual †Free Samples to Students

Terrorism in Kenya Essay -- A Level Essays

Psychological warfare in Kenya Presentation Kenya has been the war zone of disastrous psychological militant assaults on western interests twice since 1998 †once in 1998 when the US consulate was assaulted and a second time in 2002 when an Israeli-possessed Paradise lodging was besieged. In 1980, Jewish-possessed Norfolk inn was assaulted by the PLO. Each and every assault shared a consistent theme of incongruity: most of the lives lost were Kenyan, despite the fact that the belief system behind the assaults recommends that Kenyan and Kenyans were not engaged with the political powerful that accelerated the assaults. The paper looks to comprehend the political, social and social factors that have tossed Kenya into the geo-political spotlight to the extent that the supposed ‘War on Terrorism’ is concerned. The paper finishes by talking about the security and monetary ramifications of Kenya’s international strategy positions as they identify with the developing Middle-East clashes. Accelerating occasions Coming up next are the significant occasions that have been sorted as psychological oppressor exercises in Kenya. These are the occasions that really happened. There could possibly be more that were and still are on the planning phase yet never executed. In 1976, the celebrated Entebbe prisoner emergency was seen in neighboring Uganda. Individuals from the Baader-Meinhof Group and the Popular Front for the Liberation of Palestine (PFLP) held onto an Air France carrier and its 258 passengers.They constrained the plane to land in Uganda. During a 35-minute fight, 20 Ugandan officers and each of the seven criminals kicked the bucket alongside three prisoners. at the point when Israeli commandos protected the travelers. Uganda’s President and despot Idi Amin showed up at the air terminal to give a discourse on the side of the PFLP and provided the ruffians with additional troop... ... The Daily Nation (Nairobi), 1 December, 2002. [8] â€Å"US War With Iraq Could Be Averted† The East African Standard (Nairobi), March 2, 2003 [9] â€Å"Sudanese plant shelled by Pentagon was civilian† By Sarah Sloan, Worker's World Paper www.endiraqsanctions.net/assets/el-shifa.htm [10] â€Å"Sudanese plant shelled by Pentagon was civilian† By Sarah Sloan, Worker's World Paper www.endiraqsanctions.net/assets/el-shifa.htm [11] â€Å"The Mombasa Attack could Damage the Process of Tourism Recovery in Kenya† Teacher Thea Sinclair and Dr. Guntur Sugiyarto, Christel DeHaan Tourism and Travel Research Institute [12] â€Å"An examination of responses to a U.S. government strategy with respect to remuneration for African victims.† by Anthony Kuria, Advocate of the High Court of Kenya, www.africanconnections.com/AnthonyKuria.html

The Benefits of Passionflower

The Benefits of Passionflower Holistic Health Print The Benefits of Passionflower Uses, Side Effects, and More By Cathy Wong Medically reviewed by Medically reviewed by Caitilin Kelly, MD on November 26, 2019 Caitilin Kelly, MD, is a clinical physician at  Indiana University  Health Bloomington Hospital and is board-certified in internal medicine. Learn about our Medical Review Board Caitilin Kelly, MD Updated on February 03, 2020 Barrett MacKay / All Canada Photos / Getty Images More in Self-Improvement Holistic Health Happiness Meditation Stress Management Spirituality Inspiration Brain Health Technology Relationships View All Passionflower (Passiflora incarnata) is a plant that grows throughout the world. In herbal medicine, passionflowers aerial parts have long been used to treat certain health conditions. Uses In alternative medicine, passionflower proponents claim the herb can help with the following:?? anxietyinsomniadrug withdrawal symptomsneuralgiaepilepsy Benefits To date, there is a lack of clinical evidence supporting any therapeutic use of passionflower. However, preliminary research suggests that passionflower shows promise in treating two health problems. 1) Anxiety In a study published in 2008, 60 patients were randomized to receive either passionflower or a placebo 90 minutes prior to surgery. Study results showed that those receiving passionflower had lower levels of anxiety, leading researchers to conclude that oral administration of passionflower may reduce anxiety without inducing sedation.?? In a systematic review published in 2007, however, the authors concluded that randomized controlled trials examining the effectiveness of passionflower for anxiety were too few to permit any conclusions to be drawn.?? A systematic review published in 2013 reached similar conclusions. It found that the studies of the effects of products containing herbal preparations of Passiflora had  crucial weaknesses, and new clinical trials should be conducted with more rigorous methodology.?? 2) Opiate Withdrawal For a 2001 study, researchers assigned 65 opiates addicts to 14 days of treatment with passionflower extract plus clonidine (a medication used to treat withdrawal symptoms) or clonidine plus placebo. Study results showed that both options were equally effective in treating the physical symptoms of withdrawal syndromes. However, the passionflower plus clonidine showed a significant superiority over clonidine alone in managing mental symptoms.?? Further such studies on passionflower for opiate withdrawal are lacking. Reviews of the use of passionflower for withdrawal that were published in 2013?? and 2015?? cite only this study and one other. It should therefore not be considered for opiate withdrawal at this time. Caveats Although passionflower is generally considered safe, incidences of the following adverse effects have been reported:?? rapid heart rhythmnauseavomitingdrowsinessdizzinessimpaired cognitive functionvasculitis Due to a lack of research, little is known about the safety of using passionflower supplements. Passionflower may also produce harmful effects when combined with certain medications and substances (including benzodiazepines, anticoagulants, and alcohol).?? Additionally, there is not enough scientific evidence to recommend the safe use of passionflower in any dose during pregnancy or breastfeeding.?? Its important to keep in mind that supplements havent been tested for safety, and dietary supplements are largely unregulated. In some cases,  the product may deliver doses that differ from the specified amount for each herb. In other cases, the product may be contaminated with other substances such as metals.  Also, the safety of supplements in  pregnant women, nursing mothers, children, and those with medical conditions or who are taking medications has not been established. Using PassionFlower for Health Due to the limited research, its too soon to recommend passionflower as a treatment for any condition.  Its also important to note that self-treating a condition and avoiding or delaying standard care may have serious consequences.  If youre considering the use of passionflower, make sure to consult your doctor first. Disclaimer: The information contained on this site is intended for educational purposes only and is not a substitute for advice, diagnosis or treatment by a licensed physician. It is not meant to cover all possible precautions, drug interactions, circumstance or adverse effects. You should seek prompt medical care for any health issues and consult your doctor before using alternative medicine or making a change to your regimen.

Reciprocal Pronoun Definition and Examples

A reciprocal pronoun is a  pronoun that expresses mutual action or relationship. In English the reciprocal pronouns are each other and one another. Some usage guides insist that each other should be used to refer to two people or things, and one another to more than two. As Bryan Garner has observed, Careful writers will doubtless continue to observe the distinction, but no one else will notice (Garners Modern American Usage, 2009). See also: Anaphora (Grammar)Reference Examples ofReciprocal Pronouns Leadership and learning are indispensable to each other.(John F. Kennedy, in a speech prepared for delivery on the day of his assassination, November 22, 1963)Men often hate each other because they fear each other; they fear each other because they dont know each other; they dont know each other because they can not communicate; they can not communicate because they are separated.(Martin Luther King, Jr., Stride Toward Freedom: The Montgomery Story, 1958)All birds and animals talk to one another--they really have to, in order to get along.(E.B. White, The Trumpet and the Swan. Harper Row, 1970)The capacity of human beings to bore one another seems to be vastly greater than that of any other animal.(H. L. Mencken, Notes on Democracy, 1926)There is no such thing as the StateAnd no one exists alone;Hunger allows no choiceTo the citizen or the police;We must love one another or die.(W.H. Auden, September 1, 1939)People whose grandparents were all long-lived and lived with the family, sh oot each other before they are 40.(Robert Benchley, How Long Can You Live? The Benchley Roundup. Harper Row, 1954)[W]ith a gasp of exasperation he rips away a great triangular piece [of the map] and tears the large remnant in half and, more calmly, lays these three pieces on top of each other and tears them in half, and then those six pieces and so on until he has a wad he can squeeze in his hand like a ball.(John Updike, Rabbit, Run. Alfred A. Knopf, 1960)They all come together and Tohero introduces Margaret: Margaret Kosko, Harry Angstrom, my finest athlete, its a pleasure for me to be able to introduce two such wonderful young people to one another.(John Updike, Rabbit, Run. Alfred A. Knopf, 1960) Usage Guide: Each Other or One Another? Each other and one another are known as the reciprocal pronouns. They serve either as determiners (in the possessive case) or as objects, referring to previously named nouns: Each other generally refers to two nouns; one another to three or more.(Martha Kolln and Robert Funk, Understanding English Grammar. Allyn and Bacon, 1998)In modern English, most people normally use each other and one another in the same way. Perhaps one another is preferred (like one) when we are making very general statements, and not talking about particular people.(Michael Swan, Practical English Usage. Oxford Univ. Press, 1995)A Practical Grammar: In Which Words, Phrases, and Sentences Are Classified According to Their Offices, and Their Relation to Each Other(Title of a textbook by Stephen W. Clark, published by A. S. Barnes, 1853)Prescriptive style commentators have tried to insist that each other should be used between two people only, and one another when more than two were concerned. Yet Fowler (1926) spoke firmly against this distinction, arguing it had neither present utility nor a basis in historical usage. His judgment is confirmed in citations recorded in the Oxford Dictionary (1989) and Websters English Usage (1989).(Pam Peters, The Cambridge Guide to English Usage. Cambridge Univ. Press, 2004)

Doe Season - 855 Words

Doe Season In the short story Doe season, David Kaplan creates a character named Andrea, who would rather be called Andy. Doe Season is not simply a story about a young girl’s hunting trip with her father and friends. During the few days that Andy is on the hunting trip, she takes an incredible journey trying to find out who she really is. Usually, hunting deer is an event reserved for young men and their fathers. Yet, it is through this outing that Andy experiences a rite of passage into womanhood. All through her life Andy has acknowledged herself as being able to relate to male figures and being more similar to her father than her mother. Andy is a young girl who enters the world of a boy s rite of passage to adulthood,†¦show more content†¦When Mac, Charlie’s son, mentions to Andy that Canada is nearby, Andy rejects the idea. These same woods could not possibly go to a foreign country that is not part of home. Just as Andy is emerging into a new person, the woods ar ound her are no longer the same as they were when she originally left home by the end of the journey. Both Charlie and Mac do not like, nor understand the idea that Andy is coming along on their hunting trip to the Pennsylvania countryside. Charlie continually questioning Andy’s father: Charlie Spoon was driving. â€Å"I don’t understand why she’s coming,† he said to her father. â€Å"How old is she anyway—eight?† â€Å"Nine,† her father replied. â€Å"She’s small for her age.† â€Å"So—nine. What’s the difference? She’ll just add to the noise and get tired besides† (511). This goes to show that Charlie does not believe that girls or women should go hunting. He does not think that Andy is capable of keeping up with the men, this is very stereotypical. Culture has changed and it is now acceptable for women to go hunting and do outdoor activities. There are many women and girls who go hunting with their fathers in today’s world, but there are still men that think it’s a man’s job. Andy’s father does not see a problem with Andy going hanging with the guys. He sticks up for her every time Charlie and Mac ask why she’s coming with. When Charlie repeatedly stated that he didn’t understand why she was coming, Andy’s father says, â€Å"She can walkShow MoreRelatedDoe Season: Andys Epiphany820 Words   |  4 Pagesprocess of finding out who one is can be very turbulent and confusing. Through growing up one goes through so many different changes in terms of ones personality and deciding who they are and what they want to be. The little girl in David Kaplans Doe Season goes through one of these changes, as do many other adolescents confused about who they are, and finds out that there are some aspects of a persons identity that cannot be changed no matter how hard he/she tries. brbrAndy is a nine-year-oldRead MoreAnalysis of Doe Season Essay701 Words   |  3 PagesAnalysis of â€Å"Doe Season† The short story, â€Å"Doe Season† written by David Michael Kaplan is about a young girl’s loss of innocence and hesitation towards womanhood. In this story, the protagonist, an eight year old girl joins in on a hunting trip with her father and some friends. During this trip, Andy learns that being one of the boys may not be what she aspires after all. A few literary elements Kaplan uses helps readers better understand the story while reading such as, the characters, settingRead More Doe Season: Andys Epiphany Essay1007 Words   |  5 Pagesof finding out who one is can be very turbulent and confusing. Through growing up one goes through so many different changes in terms of ones personality and deciding who they are and what they want to be. The little girl in David Kaplans quot;Doe Seasonquot; goes through one of these changes, as do many other adolescents confused about who they are, and finds out that there are some aspects of a persons identity that cannot be cha nged no matter how hard he/she tries. Andy is a nine-year-old girlRead MoreAnalysis Of David Kaplan s Doe Season854 Words   |  4 Pages Everyone goes through changes in life, especially ones that define who you are. In David Kaplan’s short story â€Å"Doe Season,† he portrays a young tomboyish girl that metamorphosis into a young woman over a short hunting trip. Not only does the young girl enjoy spending time with her father, but she enjoys the things that he does – shooting, camping, hunting. This is not typical of your average girl, or even a 9-year-old girl. Throughout the story there are symbols that show the audience Andy’s conflictsRead MoreLetter of Recommendation2077 Words   |  9 Pagespages.    · List your contact information if you are willing to field follow-up correspondence.    · Proofread! The letter of recommendation represents both you and the applicant.   EXAMPLE: To Whom it May Concern:   I highly recommend Jane Doe as a candidate for employment. Jane was employed by Company Name as an Administrative Assistant from 2002 - 2005. Jane was responsible for office support including word processing, scheduling appointments and creating brochures, newsletters, and otherRead MoreEssay about Deer Hunting1080 Words   |  5 Pagesindividual must get prepared for the beginning of the deer-hunting season. Contact your local parks and wildlife organization to find out the rules and regulations for that particular season, the dates for the season, and bag limits. Once you have gathered this information, go to any sporting goods or hardware store to purchase a hunting license. A combination hunting and fishing license usually costs around $55. In preparing for the season, you also need to find a hunting club or lease. When looking forRead MoreThe Transition Into Womanhood By David Michael Kaplan894 Words   |  4 Pagesrest of her life. As for Andy, she is a mixture of both. She begins the story with a younger girl’s view on life with flashes of womanhood running through her vision and then with the experience of killing a doe, she transitions into the woman she is meant to be. Throughout the story â€Å"Doe Season† written by David Michael Kaplan, the reader is able to witness Andy’s varying sense of womanhood and her complete transformation into it. Andy begins her journey into womanhood when she wakes up for the huntingRead MoreDeer Hunting987 Words   |  4 Pagesleads to the food source. Also if you cut your on trail they will use this to. Deer are funny creatures when it becomes hunting season. This takes place around the last week of October to the first week of January. At this time the does, which are female deer, still have fawns, which are baby deer, with them. The fawns are from last year’s mating season. The mating season of a deer is called the rut. This usually happens on the second full moon after the fall equinox which occurs from as early asRead MoreMy Fondest Memories Of The Hunt Essay1367 Words   |  6 Pagesthick North Face coat, and my cozy camouflage stocking hat made me feel invisible from the chilly and windy environment. As I waited in the buddy stand, I stared out into the timber of opportunity. More in more, I noticed the transitioning of seasons. The season of fall was in full force, but the cold weather of winter was quickly taking control like a boy experiencing puberty. Lone survivors of dead and colorless leaves clung to their branches, but eventually they surrendered and sailed to the groundRead More Deer Overpopulation and Some Proposed Solutions Essay1351 Words   |  6 Pages particularly in Pennsylvania and Michigan. Despite the amount they are hunted, both in and out of season, you can not drive more than a few miles out of the towns without seeing one that was hit by a car. The deer population in this area just keeps growing. It is unclear what should be done to stop the over population of this beautiful creature. Perhaps different hunting seasons or longer seasons are the answer. Possibly we should focus more on the development of birth control for the female deer

Pest Analysis England Free Essays

†¢Environmental regulations and protection: As the menace of coal smoke receded the society changed its name (to the National Society for Clean Air) and its focus, and in the 1970s began to campaign vigorously on air pollution from industry and, increasingly, transport. During this period membership was mainly (although far from exclusively) drawn from local authorities, with some industrial membership. Perhaps the main achievement of the Society after the Clean Air Acts was the development of the concept of Local Air Quality Management and the incorporation of this in the Environment Act 1995. We will write a custom essay sample on Pest Analysis England or any similar topic only for you Order Now The original Environment Bill was intended to deal with issues such as the establishment of the Environment Agency, contaminated land, National Parks and waste topics. †¢Tax policies Britain is becoming a less attractive place to invest and work in because of government tax plans, trade and investment minister Digby Jones said on Friday, the latest non-political appointee to question policy. The ruling Labor party has come under pressure to match opposition plans to raise more tax from wealthy foreigners living and working in Britain. It has proposed to end tax breaks which mean rich residents who are non-domiciled for fiscal purposes pay no UK tax. †¢International trade regulations and restrictions a. Import Tariffs Customs duty is assessed on the fair market value of imported goods at the time they are landed in the UK. Import prices for products entering the UK from non-EU states generally consist of: Cost, Insurance, Freight and Duty, with VAT of 15% levied on the aggregate value. This sum is the exporter’s â€Å"landed cost, duty paid. The commercial invoice value is usually accepted as the normal price, but if a preferential arrangement has been established between the overseas supplier and the importer, or an unrealistic value has been declared, HM Revenue and Customs (HMRC) reserves the right to assess a fair market value for duty purposes. The duty is payable at the time the goods are imported, but established importers can defer payment for an average of 30 days. In addition to customs dutie s on imported goods, an excise tax is levied on in-country sales of alcohol, tobacco, and road vehicles, and on sales of oil and petroleum products. . Trade Barriers The UK has no significant trade or investment barriers and no restrictions on the transfer of capital or repatriation of profits. The very few barriers that exist are almost all attributable to UK implementation of EU Directives and regulations. c. Import Requirements and Documentation A limited range of goods requires import licenses, which are issued by the UK Department for Business, Enterprise and Regulatory Reform’s Import Licensing Branch. These include firearms and explosives, nuclear materials, controlled drugs and certain items of military equipment. d. U. S. Export Controls U. S. exports to the UK are subject to the normal U. S. export control regulations, administered by the Bureau of Industry and Security (BIS) for dual-use items and the Directorate of Defense Trade Controls (DDTC) for military end-use items. In June 2007, President Bush and Prime Minister Blair announced a forthcoming bilateral Defense Trade Cooperation Treaty, intended to greatly reduce licensing requirements arising from government-to government defense programs. At the time of writing, the Treaty is under review by the U. S. Senate Foreign Relations Committee. In addition to International Trafficking in Arms Regulations (ITAR), re-exports from the UK and the activities of UK-based subsidiaries, are subject to UK export controls. These are managed by the Export Control Organization (ECO), an office of the UK Department for Business, Enterprise and Regulatory Reform (BERR). U. S. companies supplying certain restricted items appearing on the UK Military List, including missile and long-range UAV technology, are encouraged to consult guidance available from the ECO website on the trafficking and brokering provisions contained in the UK Export Control Act 2002. . Temporary Entry Raw materials, temporarily imported for incorporation into products for export, may be admitted without payment of duties and taxes. The importer must provide a bank or insurance company guarantee or indemnity for the applicable duties and taxes. Goods intended for unaltered re-export may also be imported free of duty for a period of up to six months by prior arrangemen t with Her Majesty’s Revenue Custom (HMRC). Temporary entries and goods imported for technical examination and testing are subject to a VAT deposit scheme with VAT refunded following the re-export of the goods. Products imported for repair, calibration, or incorporation are admitted with conditional relief from duty and VAT pending correct disposal of goods, usually re-export from the European Community. Professional and demonstration equipment may be temporarily imported into the UK free of duty and tax under the Customs Convention on the Temporary Importation of Professional Equipment. Additionally, these goods may also be imported under the above-mentioned VAT deposit scheme for temporary entries. f. Labeling and Marking Requirements In the UK, origin, weight and dimension, chemical composition and appropriate hazard warnings are required for consumer protection purposes on any product offered for retail sale. If the product cannot be labeled or marked, the data may be included on any packaging, accompanying printed material, or product literature. European and British clothing and shoe sizes are differently marked, and special provision may have to be made for apparel retail labeling. Dual labeling is strongly supported by the UK, which uses the practice as a cost-saving measure in its exports to North America. . Prohibited and Restricted Imports Prohibited imports include AM citizens band radios, switchblade knives, devices that project toxic, noxious or harmful substances (e. g. , tear gas), counterfeit coins and currency, certain types of pornography and hormone-treated beef. The UK participates in the Wassenaar Arrangement for the control of dual-use exports; the Australia Group (AG) for the control of chemi cal and biological weapons; and the Nuclear Suppliers’ Group (NSG) for nuclear-related goods, preventing the export of restricted goods and echnology to countries of proliferation concern. The UK also supports United Nations’ sanctions restricting exports to certain other destinations. Although sensitive to the extraterritorial application of U. S. law in export controls, the UK authorities cooperate with the U. S. in preventing the re-export of sensitive goods and technology of U. S. -origin to unauthorized destinations, when the enforcement action is based on multilateral controls. h. Customs Regulations and Contact Information The documents required for shipments include the commercial invoice, bill of lading or airway bill, packing list, insurance documents, and, when required, special certificates of origin, sanitation, ownership, etc. A copy of the commercial invoice should accompany the shipment to avoid delays in customs clearance. It is worth noting that imprecise descriptions are a common reason for goods being held without customs clearance, meaning that a clear description of the goods is essential and should be worded in such a way as to describe the goods to an individual who may not necessarily have an understanding of a particular industry or article. A clear description of goods should satisfy three basic questions as to what the product is, for what is it used, and of what it is made. No special form of invoice is required, but all of the details needed to establish the true value of the goods should be given. At least two additional copies of the invoice should be sent to the consignees to facilitate customs clearance. Consular documents are not required for shipments to the UK. †¢Contract enforcement law A contract is a promise or a set of promises for the breach of which the law gives a remedy, or the performance of which the law in some way recognizes as a duty. This may be seen as giving three interconnected elements: a. A promise In the context of English law, a reference to a promise here may be seen as misleading. It is often (rightly) stated that English law will not give effect to a mere promise and that an agreement, or meeting of minds, is required. In fact, this is simply a way of distinguishing between two types of promise, namely those which do and don’t give rise to a legal duty. Thus, a promise to meet one’s other half for dinner at 7pm gives rise to no legal obligation – it is a â€Å"mere† promise – whereas a promise to sell someone a car for ? 5000 gives rise to legal obligation. b. A legal duty arising from that promise Here, English contract doctrine distinguishes between bilateral and unilateral contracts. A bilateral contract gives rise to obligations on both sides. Thus in a contract of sale, the seller has an obligation to transfer title in the thing sold to the buyer, whilst the buyer has an obligation to pay the price. A unilateral contract, by contrast, gives rise to obligations on one side only. Thus â€Å"I will give you ? 100 if you run a marathon† gives rise to a legal duty on the maker of the statement (the promisor) to pay the money if the race is run, whilst the person to whom the statement is made (the promisee) is under no obligation to run in the first place. c. A remedy for breach of that duty In considering the development of remedies, a fundamental distinction in English law between common law (often just abbreviated to law) and equity must be understood. For much of its history, England had two separate systems of law working side by side, each of which had different rules. One, administered by the courts of common pleas and King’s Bench, was called â€Å"the common law†; the other, presided over by the Lord Chancellor in the court of chancery was â€Å"equity†. Since the Judicature Acts of the nineteenth century the two systems have been administered by the same courts, although they remain separate sets of doctrine. Most important for our current purposes is that the two systems developed different sets of remedies for breach of contract, although other equitable rules which have application to contracts will be discussed as they arise. d. Proof of promise: Objective intention e. Form of promise: Offer acceptance f. Form of promise: Certainty g. Validity of promise: Intention to create legal relations h. Validity of promise: Consideration †¢Consumer protection The United Kingdom, as member state of the European Union, is bound by the consumer protection directives of the EU. Domestic (UK) laws originated within the ambit of contract and tort but, with the influence of EU law, it is emerging as an independent area of law. In many circumstances, where domestic law is in question, the matter judicially treated as tort, contract, restitution or even criminal law. Consumer Protection issues are dealt with when complaints are made to the Director-General of Fair Trade. The Office of Fair Trading [3]will then investigate, impose an injunction or take the matter to litigation. However, consumers cannot directly complain to the OFT. Complaints need to be made to Consumer Direct who will provide legal advice to complainants, or re-direct the individual complaint to Trading Standards for investigation. Due to restrictions within the Enterprise Act 2002, individual complainants are unable to be told whether their case is being investigated or not. In very rare cases, Consumer Direct may direct a very large number of complaints to the OFT to be considered as a systemic complaint. The OFT can also be engaged by consumer groups e. g. The Consumers Association or the statutory consumer protection body – Consumer Focus – via a super complaint. The OFT rarely prosecute companies, however, preferring a light touch regulation approach. Consumer complaints against companies are not published, but investigation work, undertakings and enforcements are located at [2]. Many of the consumer protection laws e. g. Distance Selling Regulations 2000 or Unfair Terms in Consumer Contracts Act 1997 are actually UK implementations of EU directives. The OFT is one of the bodies responsible for enforcing these rules. This leads to a problem in that these examples of legislation are clearly designed to deal with individual complaints but the OFT will only deal with systemic complaints and will ignore individual complainants redirecting them back to Consumer Direct. The Office of Fair Trading [3] also acts as the UK’s official consumer and competition watchdog, with a remit to make markets work well for consumers, and at a local, municipal level by Trading Standards departments. General consumer advice can be obtained from Consumer Direct or via a local branch of the Citizen’s Advice Bureau. Employment laws The law has given employees – and in many cases other workers who might not count as employees – rights and entitlements in relation to how they are disciplined and dismissed, how their grievances are handled, wages, absence from work and sickness, holidays, work breaks and working hours, time off for family emergencies, maternity and paternity leave, the right to app ly for flexible working, redundancy and retirement. All workers have the right not to be discriminated against in relation to their gender or orientation, race, age, disabilities, or religion and beliefs. Staff who feel they have been denied their rights have redress by taking their employers to an Employment Tribunal. The chances of this happening have increased three-fold for employers in the past decade or so. There was a year on year increase in Employment Tribunal claims of 56 per cent last year (2009-10) bringing the number of claims received to their highest level ever at 236,100 claims (source: Tribunals Service). In unfair dismissal cases employers can be ordered to pay compensation of more than ? 76,000. In discrimination cases compensation awards are theoretically unlimited and six-figure payouts are not uncommon. How to cite Pest Analysis England, Essay examples

Textile Machines Essays - EPs, Moneda, Extranjera, Music Industry

Textile Machines MAQUINAS TEXTILES EQUIPOS AUXILIARES COSTOS DE CONSTRUCCION COSTOS DE MOBILIARIOS Y EQUIPOS DE OFICINA COSTOS MISCEL?NEOS Total maquinas y equipos 2960000 $ Equipos auxiliares 1400000 $ Edificio 2500000 $ Mobiliario y equipos de oficina 50000 $ Gastos iniciales 750000 $ Gastos de flete y seguro (7% FOB) 207200 $ Gastos de flete y seguro (7% FOB) 98000 $ Vialidad interna, pared perimetral, accesos 140000 $ Entrenamiento del personal 699600 $ Transito, transporte interior y gastos de almacenamiento (2% FOB) 59200 $ Transito, transporte interior y gastos de almacenamiento (2% FOB) 28000 $ Pozo profundo, torre de agua, drenajes 112000 $ Asistencia t?cnica de la compaa E 200000 $ Gastos de instalaci?n de maquinaria 221704 $ Gastos de instalaci?n de equipos auxiliares 104860 $ Apartaderos ferroviarios 150000 $ Intereses del capital 323000 $ Gastos de aduanas (1,65% CIF) 52258.8 $ Gastos de aduana (1,65% CIF) 24717 $ Planos y dise?os 250000 $ Total maquinarias 3500362.8 $ Total equipos auxiliares 1655577 $ Total costos de construcci?n 3152000 $ Total gastos de mobiliario y oficina 50000 $ Total costos miscelaneos 1972600 $ NOTA: NOTA: Precio FOB 2960000 $ Precio FOB 1400000 $ Precio CIF 3167200 $ Precio CIF 1498000 $ Total pagado en moneda local 155799 $ Total pagado en moneda local 1975000 $ Total pagado en Moneda local 40000 $ Total pagado en Moneda local 1108680 $ Total pagado en moneda extranjera 3344563 $ Total pagado en moneda extranjera 1177000 $ Total pagado en moneda extranjera 10000 $ Total pagado en moneda extranjera 863920 $ COSTOS FIJOS Total costos fijos = 10.330.539 $ Total moneda extranjera = 7.051.060 $ Total moneda local = 3.279.479 $ Materia prima Sueldos y salarios Contingencia (textiles)1400 ton de lana sin procesar (locales)(730 $ por ton) 1022000 $ 268 operarios masculinos 150000 $ 10 % del costo total de maquinarias y equipos y del costo de mobiliario y equipos de oficina 670236.28 $ 100 ton de lana sin procesar (importadas)(2800 $ por ton) 2800000 $ 444 operarios femeninos 222000 $ 42 ton sobrantes de lana (locales)(1150 $ por ton) 48300 $ 18 supervisores 24000 $ 48 ton de fibras artificiales y sinteticas (importadas)(640 $ por ton) 30720 $ 44 tecnicos 88000 $ 425 ton de lana (importada) 1700000 $ 45 administrativos y personal de servicios 99000 $ (Productos qu?micos)350 ton importadas de colorantes y otros productos qu?micos. 220000 $ Beneficios sociales 116600 $ Total Precio FOB materia prima 5.821.020 $ Total gastos de sueldos y salarios 699600 $ Total en gastos de contingencia 670236.28 $ Gastos de flete y seguro 407471.4 $ Transito transporte interior y gastos de almacenamiento 116420.4 $ Gastos de aduana 102770 $ Gasto total en materia prima 6447681.8 $ Precio CIF 6228491.4 $ Total pagado en moneda extranjera 6228491.4 $ Total pagado en moneda extranjera 59080 $ Total pagado en moneda extranjera 670236.28 $ Total pagado en moneda local 219190.4 $ Total pagado en moneda local 640520 $ Total pagado en moneda local CAPITAL DE TRABAJO Inversi?n Moneda extranjera Moneda nacional Total Capital fijo 7.051.060 $ 3.279.479 $ 10.330.539 $ Capital de trabajo 6.957.807.68 $ 859.710.4 $ 7.817.518.08 $ Bibliography MAQUINAS TEXTILES EQUIPOS AUXILIARES COSTOS DE CONSTRUCCION COSTOS DE MOBILIARIOS Y EQUIPOS DE OFICINA COSTOS MISCEL?NEOS Total maquinas y equipos 2960000 $ Equipos auxiliares 1400000 $ Edificio 2500000 $ Mobiliario y equipos de oficina 50000 $ Gastos iniciales 750000 $ Gastos de flete y seguro (7% FOB) 207200 $ Gastos de flete y seguro (7% FOB) 98000 $ Vialidad interna, pared perimetral, accesos 140000 $ Entrenamiento del personal 699600 $ Transito, transporte interior y gastos de almacenamiento (2% FOB) 59200 $ Transito, transporte interior y gastos de almacenamiento (2% FOB) 28000 $ Pozo profundo, torre de agua, drenajes 112000 $ Asistencia t?cnica de la compaa E 200000 $ Gastos de instalaci?n de maquinaria 221704 $ Gastos de instalaci?n de equipos auxiliares 104860 $ Apartaderos ferroviarios 150000 $ Intereses del capital 323000 $ Gastos de aduanas (1,65% CIF) 52258.8 $ Gastos de aduana (1,65% CIF) 24717 $ Planos y dise?os 250000 $ Total maquinarias 3500362.8 $ Total equipos auxiliares 1655577 $ Total costos de construcci?n 3152000 $ Total gastos de mobiliario y oficina 50000 $ Total costos miscelaneos 1972600 $ NOTA: NOTA: Precio FOB 2960000 $ Precio FOB 1400000 $ Precio CIF 3167200 $ Precio CIF 1498000 $ Total pagado en moneda local 155799 $ Total pagado

British Airways PR Plan

British Airways PR Plan Advertising We will write a custom report sample on British Airways PR Plan specifically for you for only $16.05 $11/page Learn More Executive Summary This paper is a PR plan for a leading aviation company, British Airways (BA). Traditionally, people have known BA as an experienced and reliable company, but recent industrial strikes have eroded this perception. This paper proposes that BA should reclaim its image as the most reliable and experienced company by focusing on improving the perceptions of its employees and customers about the company. Relative to this goal, this paper proposes several strategies including the adoption of an open communication policy, where the company should invite all stakeholders for an open interaction through social media and face-to-face interactions. The objective of this strategy is to improve the level of interaction between BA, its employees, and its customers. Through this interaction, BA should demonstrate that it genu inely cares about the welfare of its customers and employees by showing genuine interest in improving customer service and employee working conditions. Background A founding member of the One World Alliance, BA is the national carrier for United Kingdom. The UK government established BA in 1974, but in 1987, the same government privatized the company after nearly 13 years of state control.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since then, British Airways has cut a niche in the aviation industry as being among the largest airline companies in the world. Indeed, only until 2008, British Airways held the reputation of being the largest airline company in the world, in terms of its fleet numbers. The company’s main operational hub is at Heathrow airport, but its global presence spans across 150 destinations around the world. Underlying British Airway’s success is an eroding public confidence about the airline’s reliability as a customer-focused airline company. A series of industrial strikes that nearly grounded the company’s operations in most of its key markets caused the eroded confidence. For example, throughout most parts of the years 2007, 2008, and 2009, British Airways suffered from a string of industrial actions by its employees. The employees protested poor working conditions and low pay. The industrial actions caused a series of flight delays and flight cancellations that inconvenienced most of BA’s customers. The disorder dented BA’s public image when stiff competition from rival global airline companies and local low-cost airlines undermined the BA’s market leadership. BA’s management was unable to contain most of these strikes, thereby further denting the airline’s image as a reliable airline company. Since then, BA’s has had a difficult time trying to redeem its image as a reliable airline company in the eyes of the public. Situation Analysis This situational analysis follows four main aspects of BA’s operations: strengths, weaknesses, opportunities, and threats. They outline below:Advertising We will write a custom report sample on British Airways PR Plan specifically for you for only $16.05 $11/page Learn More Strengths Most of BA’s strengths stem from its past leadership in the airline industry. For example, BA’s vast global operations earned it the reputation of a respected global airline company with vast experience and operational control around the world. The company’s expanding fleet of modern aircrafts and the success of some of the company’s loyalty programs (such as the executive club) also comprise some of the company’s key strengths Weaknesses Some airline customers regard some of BA’s flights as expensive because many low-cost airlines charge relatively lowe r prices for air travel. BA has found it difficult to compete with such low-cost airlines because it maintains several extensive global operations. The high costs of managing and running the extensive global operations have significantly increased the company’s bottom-line costs. BA’s has also suffered negative publicity from poor services that have culminated through a rise in the number of lost luggage and cancelled flights. These factors have led to the company’s declining profitability. Opportunities Since most of BA’s competition come from low-cost airlines, the biggest opportunity that exists for the company is starting a low-cost airline division for its international fleets. This way, the company would be able to charge low fares for a big part of its core customer base, which is increasingly seeing the rival low-cost airlines as a better alternative than BA.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, since most of BA’s operational costs trace to high fuel costs, the company may invest in the sourcing of alternative fuel to power its aircrafts. This initiative involves funding research and development initiatives that work to serve this purpose. Threats Like most airline companies around the world, BA’s greatest threat is increased competition. In addition, as mentioned in the above section of this report, high fuel costs also threaten the company’s future sustainability as it erodes most of its profitability. BA has also lost most of its cabin crew through its extensive strikes and a crumbling corporate image. This issue has made it more difficult for the company to replace its lost cabin crew, as few potential employees are willing to work with the company. Message Statement The emerging themes in this PR plan include customer sensitivity, employee loyalty, and brand consistency. The main idea behind the proposed PR plan is to create a positive brand image by achieving customer and employee buy-in. In other words, the proposed PR plan singles out BA’s customers and employees as the main stakeholders that have the power to improve the company’s public image. By achieving employee loyalty, the proposed PR plan aims to convince its customers that all is well with the company and the focus for the company now is the welfare of its customers and employees. This message statement especially relies on BA’s past image as the leading airline company in the world. The proposed PR plan aims to reaffirm the notion that BA is more experienced, caring, and capable of meeting customer and employees demands, compared to other upcoming companies. Communication Process The aim of this communication process is to improve the interaction between BA with its employees, its customers, the public, and the media to improve the company’s image in the community. BA’s communication process should stem from a syste m’s perspective. The systems perspective will help the organization to communicate with the employees and customers by establishing a stable company image of reliability and community focus. The systems theory explains this model. Feedback will be an important part of the communication process because feedback may help BA to improve the effectiveness of its communication and PR plans. The communication process will be open to all stakeholders of the PR plan because the PR plan needs to be self-sustaining. Stated differently, by including the inputs of the company’s main stakeholders (customers and employees), the PR plan will be able to evolve and meet the needs of the organization. Audiences BA’s employees and customers outline the focus of the company’s PR plan. Employees are a critical audience for the company because their dissatisfaction with the company created the public image crisis that BA faces today. In addition, through employee strikes, BAâ⠂¬â„¢s customers lost confidence in the company. The employees and the customers therefore outline the main target audiences for BA because both groups stand at different ends of the PR plan. A change of the employees’ perceptions about BA is likely to rub off on the customers because the employees may offer better customer services if BA’s management pays close attention to their welfare. Through improved services, BA’s employees will attract more customers to the company. This situation is likely to improve the company’s image, sales, and profitability in the end. Key Audience Messages The key audience message of this PR plan is to convince BA’s employees and customers that the company cares for their welfares. The PR plan should communicate to both groups of stakeholders that the company is genuinely interested in improving their welfare because it understands their importance in achieving corporate success. Through this commitment, BA should de monstrate that it genuinely values the employees and customers by improving its customer services and rewarding its employees for positive work. These initiatives should culminate in a â€Å"BA open day† program where the managers, employees, and customers meet and share insights regarding the company’s operations. This way, the company will make the employees and customers believe that it is genuinely interested in their concerns by opening its communication channels to both groups of stakeholders. Implementation The best way to reach the target audiences for this PR plan is through social media and face-to-face communication. Demographic assessments of BA’s customers show that the customers frequently use social media. The company can therefore effectively communicate with its customers this way. Moreover, social media provides a cheap alternative for BA to interact with the customers. However, employees should get a special attention from the top-level manage ment, through face-to-face interaction, because the management should demonstrate that it is genuinely interested in their welfare. Therefore, BA’s managers should steer the PR implementation process and not fully delegate the responsibility to a PR firm. Budget The budget for the public relations plan focuses on research, information gathering, monitoring and evaluation, and strategic integrated communication. The following spreadsheet outlines the budget estimates for these activities. Activity Qty/Year Hours Expenses Total Research 0 50 $1,750 $87,500 Information gathering 0 40 $1,000 $40,000 Monitoring and evaluation 0 60 $2,000 $120,000 Strategic integrated communication 0 40 $2,750 $110,000 Base Program Budget $357,500 Monitoring and Evaluation Measuring Public Opinion Measuring public opinion is a reliable way of understanding the effectiveness of the PR plan. BA should measure the public opinion before and after the execution of the PR plan, to unde rstand the impact of the PR strategy on the company’s brand. The public opinion should be measured using customer and employee surveys. Assessing the responses in the customer surveys may show if BA has achieved the objectives of the PR plan, or not. Social media evaluation Since social media forms a key part of this PR strategy, social media evaluation may provide a reliable indicator for monitoring and evaluating the impact of the PR plan. The key indicator of this assessment is the quality and level of interaction between the customers and the company (not the number of followers). If there is a high level of interaction between the company and its employees, or customers, BA should expect the development of a positive brand image. However, if the levels of interaction between the company and the employees, or customers, fail to increase, then BA should assume that the PR plan has failed to achieve its objectives.

Is a Two-Page Resume Ever Acceptable

Is a Two-Page Resume Ever Acceptable There is a lot of confusing information out there these days about how long a resume should be. While a resume that goes on for pages is unlikely to be read by a hiring manager, not putting in enough information can have the same effect. Now that many resumes are no longer submitted on paper but in digital format, the old rules for resumes make little sense. Keep in mind that hiring managers are interested in finding the right candidate for the job, and the resume quickly tells them whether or not the applicant is eligible for consideration. What About One Page Resumes?One argument is that one page resumes are fine for recent graduates or those who don’t have much work experience. While this might be true, the custom is to try and keep a resume short and to the point. This makes sense since a hiring manager or recruiter may have many of them to check over in order to fill a job position.Are Longer Resumes Acceptable?More experienced workers may require more than one page to li st their previous job positions, skills and experience or already have a resume that takes up more than one page. This is particularly true for those with a lot of work experience or advanced degrees. Now, with social media, personal websites and sites such as LinkedIn, a job seeker can add information to those sites so recruiters can find added information. The good thing about personal websites and LinkedIn is that you can include as much as you wish.Do You Include All Your Jobs?You don’t have to include every job you’ve ever held. Instead, keep it to the last ten years of employment. The important thing is to aim your resume toward the job for which you are applying. A recruiter’s job is to find the best candidates for the position, so if you are qualified for the job and point it out in your resume, you can go to the top of the list of candidates.Do Bullet Points Help?Using bullet points add to your resume by making it quick to scan for the recruiter to pick up important information. It also makes it less likely that an important job qualification will not be missed. Use caution, however, to not overdo using bullet points. Use your qualifications that respond to the job ad.What About Job History?Including your entire job history isn’t necessary for a resume, and neither is listing everything you did in each job. What the recruiter is interested in are the things you did that benefitted the company such as increasing productivity, saving the company money or other benefits. Use this type of approach to show how you would be an asset. This lets the recruiter know quickly whether you are a match for the job position.Should I Chop My Resume or Add to It?By now, you’ve chopped out all unnecessary information but you find your resume is still over one page long, and you are faced with the decision of making the print small to make it fit on one page or of using a second page that is mostly a large blank space. What do you do? T hinking about if you were the person reading it, would you be happy trying to read tiny print or would you prefer a second page, even if it only has a few lines of text? Rather than give the recruiter eye strain, it is better to include the second page. If you really feel that space shouldn’t go to waste, use it to show volunteer work, awards and organizations so the recruiter can see into your personality.Having a good resume is a start to getting that great job. TheJobNetwork takes all the stress out of job hunting by doing the search for you. After you sign up for job match alert and enter your qualifications and job requirements, TheJobNetwork toils around the clock searching for the jobs that match and sends you alerts to notify you when job listings are found.

History of Film Genres Essay Example | Topics and Well Written Essays - 1250 words

History of Film Genres - Essay Example Although that is the truth of the situation in the entertainment industry, the reality of the film-making world is that all of these films are actually categorized per genre. These genres include but are not limited to historical subject, intended impacts, formal criteria, subject matter, and finally, film style. Films generally classify their type of film per genre. By doing so, the movie aficionados and film buffs are given a chance to fully grasp and understand the evolution of our society via films. The slow but sure evolution of film, from the silent films to the colored talkies, to the high tech 3-D films that we have in the cinemas today all focus on the changes and development of culture or historical period within which certain films are produced (â€Å"The History and Evolution of Genres†). It is through this developmental context that Hollywood managed to produce such a diverse set of films stemming from the Western hero in the 1940's and 50's which eventually evolv ed into group heroism as explored in the 1960's and 70's. This group heroism exposed the shift in our society from the open land, pioneering work place of man towards the more organized group of working people in corporations and companies. Eventually, the increase of interest from within our society in the urban crime and international espionage era of the 1970's and 1980's gave way to the current trend of police/detective and spy / thriller genres (â€Å"The History and Evolution of Genres†). As seen in the above listing of film genres, one can note that films are composed of various forms which are identifiable by type. This means that the film categories or classifications can be done based upon a specific criteria. These criteria could be based upon films that have recurring/similar/familiar/instantly recognizable patterns, syntax, film techniques/conventions. content and subject matter, themes, mood, period, plot, central narrative events, motifs, styles, structures, si tuations, recurring icons based upon influence on society, stock characters, or even film stars. Some of these films could even by hybrid type and therefore employ the use of several genres in one film, this is what is known as a hybrid film in Hollywood (Dirks, Tim â€Å"Main Film Genres†). Historically, one of the most popular film genres includes are epic films such as The Ten Commandments, Quo Vadis, and Gone with the Wind. These types of films cater mostly to audiences that have a keen interest in costume dramas, historical dramas, war films, medieval romps, or period pictures. Although epic films have been known to share the elements of an adventure film due to their shared need for a vast, panoramic backdrop, epics still tend to stand under its own spotlight due to the uniqueness of the production values. These production values include but are not limited to: ... an historical or imagined event, mythic, legendary, or heroic figure, and add an extravagant setting and l avish costumes, accompanied by grandeur and spectacle, dramatic scope, high production values, and a sweeping musical score (Dirks, Tim â€Å"Main Film Genres†). Although the epic and war films share certain contexts when it comes to the story being told due to the lavish budgets, costumes, and settings, these two particular genres tell two different stories. While the epic can tell the story of an imagined event or heroic war figure, the war film depicts the cold-hearted brutality and heart breaking real life events

Law of Contract Case Study Example | Topics and Well Written Essays - 750 words

Law of Contract - Case Study Example The requirement for the program is usually postpones or suspended for a limited period of time, and may require notice in order to rely on the contractual clause."1 Whether the bad weather can classified as force majeure making the delay acceptable is dependent upon the force majeure clause in the building contract that the parties entered into. Said clause should contain: According to the case of Paradine v Jane3, it is necessary to adhere to the strict and literal application of contractual terms. In that case the defendant refused to pay rent since he was no longer in possession of the land. The defendant was made to pay rent since the court ruled that there was no express or implied terms within their contract to grant a reprieve in such circumstances. In the event that the agreement between the parties does not clearly state or cover the issues at hand, the basic agreement contained in UK law regarding Force Majeure is found in the Standard Building Contract or SBC Item 13. The SBC states that a contractor is entitled to an extension of time in cases of "other relevant events such as exceptionally adverse weather conditions, specified perils, civil commotion or terrorism, strike and the execution by the UK government of any statutory power which directly affects the execution of the works after the base date."4 The performance of the obligation is deemed suspended until the passing of the force majeure and thus it will create the effect of extending the time allotted to finish obligation as discussed in the case of Tenneco Canada Inc. V British Columbia Hydro and Power Authority.5 Accordingly if the workers strike, a circumstance considered by the court as a force majeure, caused the direct cessation of the Tenneco's electric supply then Tenneco would be granted a reprieve from payment of the monthly demand charge on top of the electricity bill. But since the stoppage of work caused by the strike did not prevent Tenneco from using the electricity hence he must pay the consequent monthly demand charge. The obligation to pay was not deemed suspended. In the case of Snograss the inclement weather condition caused work stoppages and delays, hence the period to complete the obligation must be suspended pending the passage of the force majeure. This being the rule of law, Snodgrass contention is valid. The reason of force majeure causing the delay is valid. The additional time of 10 days it took Snodgrass to finish the first fifty bungalows is valid and reasonable. Hence the breach of contract is excused and the Newchestham Borough Council cannot terminate the same nor is it entitled to

Living Together before Marriage Essay -- Argumentative Persuasive Coha

Living Together Before Marriage There are many advantages and disadvantages in living together before marriage. Today there are many couples living together before marriage. Sometimes these kinds of relationships 'living together before marriage' end up with success and sometimes they are unsuccessful. Some of the advantages of living together before marriage are such as getting to know your partner, learning about one's abilities if he/she can satisfy your expectations and more. Also, there are some disadvantages in living together before marriage and they are such as religious and family values, parenting problems and more. I think there are more advantages then disadvantages in living together before marriage, because sometimes disadvantages in this kind of relationship are avoidable. One of the advantages of living together before marriage is getting to know a person that you might marry with. It is important for a person to know almost everything about the other person that he/she is going to get marry with. However, it can?t be accomplish without living together for a while before getting married. People need to know how a person is handling his/her life from all aspects such as behavior, mental, financial and others before a person decides to get married with. This can not be completed in a few days, therefore, it is important to live together for a while before deciding weather to get married or now. Also, learning about a person?s abilities to satisfy yo...

Brannigan Foods Essay

Strategic Marketing Planning for the Soup Division Brannigan Foods Soup Division is a 100 year old company with mature products which account for 40% of the whole soup market and it is the most significant division of the Brannigan Foods group. The most important category is the RTE soups which account for 78% of total sales. (Exhibit 2) Other products include Low sodium RTE â€Å"Heart Healthy†, dry soups and mixes and private label and Annabelle’s fast and simply. Annabelle’s was a soup company acquired 5 years ago in order to add healthier sups, dry soups and fast to the company’s portfolio, a growing trend in the market. In terms of costumer perception of Brannigan comparing with competition, Brannigan’s falls behind in the following: Health trends Diet claims Convenience offerings Flavors-especially popular regional ones Seasonal products outside cold weather Retailers perceive Brannigan to be: -Category leader -not innovative -less profitable than store brands and competition Over the past 3 years the results of the division have been decreasing and there are several reasons behind this: The whole soup industry has been declining for several years. The largest and most loyal segment of soup consumers, the baby boomers, which account for 20% of American population and are the main target, have been showing increasing concerns with processed food and high sodium content shifting to healthier alternatives. Increasing trend within working mothers who tended to prefer â€Å"convenience†. Bert Clark, vice-president and general manager of Brannigan Foods’ Soup Division needs to take action and present a plan to senior management to go back to growing sales within the division and increase profits by 3% next year, reversing the 1-2% declining turnover and 2-3% declining volume. With this in mind he has asked his key directors to submit a plan of action independently and now he has to decide which of the 4 proposals he will bring to senior management. The fact that Clark has his 4 keys managers working separately limits their assessment to each of their experiences and thus their proposals are narrowed to their field of expertise. Also, by choosing one particular direction may leave 3 directors uninvolved hence with a minor sense of responsibility. When making hard decisions it is always better, in my opinion, to have everyone on board. On the other hand it provides Clark with 4 proposals instead of one. Nonetheless making the 4 directors work together would have a provided a team solution and a broader approach to the problem. Now, by choosing one particular approach, Clark will have to find a way to involve all directors in this strategy. Looking closely at each proposal: 1st proposal Srikant Tipha, Director of the Simple Meals unit Srikant wants to strengthen the strategy of growing categories of dry soups, healthier soups and meal-in-pouch soups by investing $18 million on advertising and promotion. These products were a direct result of Annabelle’s acquisition, a smaller competitor Brannigan had acquired 5 years ago. Skirant wants to induce trial by increasing advertising; to provide coupling for new flavors: Gazpacho for the warmer months and Teriyaki for positioning in the fast growing Asian soups category. Pros: Focuses on growing segments which address health concerning issues and/or focus on the new flavors Cons: Srikant focuses his whole strategy on the new lines/products which account for 15% of the revenues of the division and completely leaves out the 78% which are the star products, or the cash cow and basically finance the new developments. 2nd proposal Claire Mackey, Director of Finance & Planning Claire focuses on the new healthier and more convenient products gaining territory in the market. Claire suggests the best way to quickly have a strong presence in these segments would be to acquire a small competitor with significant presence on these new products. Pros: Brannigan would very quickly be able to have an adequate response to new trends, as the whole operation is set up and products are already tested. By maintain the current brands, they would increase their shelf space. With joint synergies, the new acquired products would have a margin increase by reducing costs. Cons: Recent bad experience with Annabelle’s Foods although the project is gradually gaining track. It would take a large investment in advertising and promotion if they kept the acquired brands, if they changed into their own, there was a greater risk of cannibalization and of losing shelf space in big retailers. 3rd proposal Anna Chong, Chief Innovation Officer Anna feels that her department could develop new lines that meet the market’s new trends and that the company should increase investment in advertising and promotion for the new products already tested with consumers and investment in R&D for new products. Pros: the proposal addresses the markets new trends, avoiding the risk and investment of a new acquisition and all risks it entails. The new flavors would allow a price increase hence increase in margin. Cons: 1/100 products developed were actually launched in the market and reached Brannigan’s threshold for success. The costs of developing 100 products and launching 9 with only 1 to be successful are very heavy. Also launching products that may eventually fail means also costs for retailers which are becoming increasingly intolerant and more demanding for better conditions. 4th proposal Bob Pugh, VP Sales and Marketing, Brannigan Soups Bob focuses his proposal on the core products: reduce selling price to make the gap between private label and Brannigan less significant (PL increasing by 5%) . Also he wants to invest in advertising the products and wants to optimize the plants in order to recover losses due to reduction of selling price. Bob also wants to bring back a former campaign more appealing to younger generations. Pros: The aimed products are guaranteed successes and retailers will appreciate the strategy. Cons: This plan totally ignores the new market trends and price reduction could damage margin objectives as well as brand positioning. Looking at each proposal individually I think Clark should favor Bob Pugh’s proposal because it focuses strongly on the divisions main core, enables to increase gross margin by reducing production costs and increasing volume and there is no cannibalization effect. However, in long term this strategy does not secure the new trends which may or may not be the next cash cows. Then also noteworthy is the proposal by Anna Chong which goes in a very different direction but is as well an interesting approach. Anna, as the Chief Innovation Officer, focuses, not surprisingly, on developing new products, there is of course a large investment involved, but it does take into account the new trends. My last pick would be the proposal made by Claire Mackey, Director of Finance & Planning, since it represents a very large investment and recent experience with Annabelle will make it hard to pass it by the board. Her preference goes to Red Dragon Foods: Current Sales: $36 million Cannibalization of Sales: 0.45% (Mackey says 0.3%; Clark 0.6%): $13 million Estimated EBITDA $4.2 millions Estimated Cost: $29.4 million (considering highest price) Amortization + interest per year: 2.54 million (in 10 year period) Gross Margin: $16.2 million Gross Margin with cannibalization effect: $10.3 million Cost of A&P: $11 million Net Earnings in the First Year: -$3.24 million In 5 years: Estimated revenues: $75.85 million (growth rate of 2.5% for whole division) Estimated Gross Margin in 5 years (50% instead of 45% as Clark estimates increase of 10% I will be more conservative and just add 5% ): $38 million From the analyzed companies by Mackey, the emerging competition is mainly focused on the area where Brannigan’s is not as strong: health oriented products (MSG free and low sodium), new flavors (Asian flavors) and trends (Deli like). These yet small sub categories may well grow in the next years and this may pose as a problem because costumers will lose brand awareness, recognizing other brands as the Healthy soup or as the Chinese Soup. On the other hand, it will be difficult for new brands to try to compete with Brannigan on their strongest products and in which they are the unquestioned leader. So the natural strategy for new companies is to target the products where there is not such a strong recognized brand. This point must be considered by Clark when making his decision. Can Brannigan’s afford to leave these new products wide open or should he get his hands on this before it escalates? In my opinion Clark needs to take action on the growing needs of the market before it is too late. Brannigan’s Soup needs to lock its position as market leader in soups as a whole concept and not as a segmented market. Clark needs to address two main issues: maintain leadership in the classic flavors and keep up with new demands. For this he should bring in Anna Chong and Bob Pugh and have them work together in defining the new strategy. Bringing their proposals together the cons of each of them are mitigated. Anna addresses the new trends Bob has left out and Bob will secure the financing of the new products that Anna will develop which may become the next cash cows. Reinforcing the current strong products of the company is important but may not be enough in a permanently evolving market. A leader position requires investment in R&D in order to keep up with changing trends.

E-Commerce Exercises - 2979 Words

CHAPTER 6 C2. Old Metamora Betty Shriver is the owner of Betty’s Crystal, a small shop that sells collectible glass figurines. Betty’s shop carries many items that she purchased from estate sales and regional auctions, but the shop also sells new crystal figurines from manufacturers such as Baccarat, Lalique, Orrefors, and Swarovski. The shop is located in Metamora, Indiana, which is a popular tourist destination for weekend travelers in the Midwest. The town of Old Metamora is a small historic area in a rural setting that is less than a day’s drive from seven major metropolitan areas: Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, and St. Louis. The shop is very busy on weekends and during the spring and summer months†¦show more content†¦EPE has had some success in its attempts to get major retailers to stock the Ellasaurus product line, but Ellen is concerned that retailers might not be willing to take on a new and unproven product. She would like to create a Web site through which EPE could sell its merchandise directly to customers. She also sees the Web site as a way to build customer loyalty. Ellen envisions a site with a number of portal features in addition to the product sales. For example, she would like to offer online games, chat rooms, e-mail accounts, and other activities that would promote EPE products and her books. The Ellasaurus book series appeals to children who are between 4 and 6 years old. Ellen expects the EPE product line to appeal to children in about the same age range. Ellen has visited sites such as Hello Kitty and Nick Jr., which appeal to similar age groups, to get ideas for the site. She would like the site to be appealing to her main audience, but she would like to obtain registration information from site visitors so EPE can send e-mails with information about new products and Web site features to them. 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